WEBSITE & ONLINE SHOP SPEED
Make your website feel quicker where it counts.
Improve the loading and responsiveness of your WordPress website or WooCommerce shop with work guided by real page tests, your key customer journeys and the way the site is built.
You work directly with me, Michael. I identify the bottlenecks, agree a focused scope and check the result. The aim is a better working website with evidence you can understand.
- One-off optimisation from £149
- WordPress & WooCommerce
- Desktop & mobile checks
Michael
Owner, designer & developer · Your direct point of contact
Platforms and tools selected for your project.
UNDERSTAND THE SLOWDOWN
Find the work that will make a useful difference.
A slow page may be carrying oversized images, unnecessary scripts or poorly configured caching. It may also be waiting on a third-party service, a busy database or hosting that is struggling with the workload.
I review representative pages and the visitor actions that matter to your business. A homepage, product page and checkout can have very different performance needs, so the scope starts with the way people use the website.
- Agree the key pages and journeys before work starts.
- Establish a desktop and mobile test baseline.
- Separate website changes from hosting and external limitations.
- Explain which improvements are practical within the package.
PRACTICAL PERFORMANCE WORK
Optimise the parts that slow the experience down.
Images & media
Review image dimensions, formats, compression and loading behaviour. Keep visual quality appropriate while reducing unnecessary weight on the agreed pages.
Caching & delivery
Check suitable caching and delivery settings for the hosting environment. Protect dynamic functions such as carts, accounts and checkout from inappropriate caching.
Scripts, styles & fonts
Review what a page loads, identify avoidable work and adjust supported settings. Check interactions after changes to loading order or optimisation options.
Plugins & database
Identify expensive or redundant components and review agreed database housekeeping. Deeper plugin replacement or custom-code work is scoped separately.
Hosting constraints
Assess server response and available hosting controls. Explain when the environment limits the result and whether a separate hosting change is worth considering.
Measured verification
Retest the agreed pages using comparable conditions and check key functions. The handover records the changes, the observed results and any remaining constraints.
Find the cause before choosing the optimisation
Slow loading can involve images, scripts, hosting, themes or connected services. I review representative pages and the relevant setup before choosing changes, so the work addresses an observed issue rather than applying the same adjustments to every website.
- Representative pages and devices agreed for the baseline review.
- Suitable asset, caching and technical changes selected from the findings.
- The agreed pages retested with the conditions and remaining limits explained.
A CLEAR SCOPE FOR THE WORK
Choose a focused improvement or a deeper performance project.
I confirm the website's suitability and the specific pages before booking. Prices cover one standard WordPress installation; complex systems and custom development require an agreed quote.
Focused Speed Improvement
A practical first step for a standard website.
£149
One-off · up to 2 hours of work · no VAT added
- Review up to 3 representative pages or templates
- Desktop and mobile baseline tests
- Suitable image and caching adjustments
- Agreed database housekeeping where appropriate
- Retest and a concise before-and-after summary
- Larger code or hosting changes quoted separately
FOR A WIDER SCOPE
Website & Shop Optimisation
A deeper review of the website's main journeys.
£449
One-off · up to 5 hours of work · no VAT added
- Review up to 6 representative pages or templates
- Prioritised performance findings and agreed fixes
- Images, caching, scripts and font configuration
- Database and hosting settings where access permits
- Key form or shop-journey checks after changes
- Before-and-after report and next recommendations
Performance Care
A monthly review after the baseline is established.
£89 / month
Monthly service · no VAT added
- Monthly tests of up to 5 agreed key pages
- Review of available Core Web Vitals data
- Check for new image, script or plugin regressions
- Up to 30 minutes of minor performance fixes
- Monthly findings and recommendations
- Human review and work during UK business hours
All prices are total service fees in GBP. No VAT is added. Hosting, CDN subscriptions, premium optimisation licences and other third-party fees are separate unless expressly included.
The one-off fees cover the stated work allowance and agreed pages. Performance Care includes 30 minutes of minor fixes per month, with unused time not carried forward. Routine maintenance, rebuilds, hosting migration and major code changes are separate services.
BASELINE. IMPROVE. CHECK.
See what changed and why.
01
Choose the important pages
I identify representative templates and customer journeys, agree the scope and confirm the access and recovery arrangements.
02
Measure & prioritise
I record the starting position, investigate likely bottlenecks and choose changes appropriate to the website and package.
03
Optimise carefully
I make the agreed improvements and check the features affected by caching, script changes or other adjustments.
04
Retest & explain
I compare the agreed tests, check key interactions and provide findings, completed changes and any recommended next work.
A lab score is one part of the picture. Available field data, real page behaviour and working forms or checkout all help assess the result. A particular PageSpeed score or Core Web Vitals pass is not guaranteed.
EXPERIENCED WEB & E-COMMERCE DELIVERY
Performance work connected to the whole website.
I'm Michael, the sole owner of Creative Apple Solutions Ltd. I personally plan and deliver each project, drawing on website design and development experience built since 2001. I hold engineering and master's degrees in computing, both completed with distinction, and I primarily live and work in the UK.
I work with businesses worldwide, including Ireland, Germany, the Netherlands, Thailand, the USA and Poland. I agree communication, remote access and review arrangements directly with you.
Creative Apple Solutions Ltd · Active UK company · Company number 12417645. Explore my wider portfolio to see examples of my website and e-commerce work.
A clear answer. A useful next step.
A few useful answers before I start. If your question is more specific, I can talk it through with you.
Creative Apple Solutions · Direct, practical advice
PERFORMANCE QUESTIONS
A realistic view of speed optimisation.
Can you guarantee a PageSpeed score of 100?
No. Results depend on the theme, content, hosting and external services, as well as the test conditions. I agree the pages and scope, investigate the bottlenecks and report observed changes without promising a particular score.
Do you work on WooCommerce shops?
Yes. I consider product pages and the shopping journey as well as the homepage. Caching and script changes need to preserve carts, accounts, forms and checkout. The deeper package is often a better starting point for a shop, subject to a suitability check.
Will every page on my website be individually tested?
The packages include the stated number of representative pages or templates. Some changes can benefit many pages that use the same assets or template, but I do not claim a test of every URL. Additional pages can be included in an agreed quote.
Does the price include new hosting or paid plugins?
The displayed price is my service fee. Hosting, CDN services, premium licences and other third-party costs are separate unless included in writing. I explain any proposed purchase before proceeding.
Will I see new Core Web Vitals data immediately?
Lab tests can be repeated after the changes. Field measurements reflect real visits over a reporting period and may be unavailable for low-traffic pages. They do not update instantly because a setting has changed.
Does Performance Care include website maintenance?
Performance Care covers the monthly performance review and its stated minor-fix allowance. Software updates, routine backups, security incidents and larger repairs require a maintenance plan or separate agreement. I can discuss the right combination for the site.
What if the issue needs more work than the package includes?
I explain the remaining bottleneck and quote for additional work before going beyond the agreed allowance. A rebuild, migration, replacement integration or substantial custom-code change is handled as a separate project.
START WITH YOUR WEBSITE
Which pages feel slower than they should?
Share the website address and the pages or actions that concern you. I will discuss the scope and recommend a sensible starting point.
Creative Apple Solutions Ltd · UK registered company 12417645 · Projects worldwide
