MARKETING · CONTENT WITH A PURPOSE
Give your message a clear direction.
Bring your offer, message and customer journey into the same plan. I help you define what to say, choose useful channels and connect a campaign to clear information on your website or online shop.
Start with a practical £149 Campaign Plan or discuss separately quoted Google Ads setup and management. You approve the agreed message, campaign scope and media budget before launch.
Campaign planning £149. Further support individually quoted.
- One clear brief and audience
- Content reviewed before use
- Separate fees and media budgets
Michael
Owner, designer & developer · Your direct point of contact
Platforms and tools selected for your project.
FROM THE OFFER TO THE NEXT STEP
Make each part of the message work together.
A practical content direction
Clarify the audience, the service or product you want to promote and the action you want people to take. Use a manageable plan rather than filling channels without a purpose.
Review your existing channels
Review how your existing channels explain the offer and where they send people next. I can recommend message priorities and a useful content direction without a recurring visual-design package.
Optional Google Ads support
I can research keywords and competitors, prepare campaign structure and ads, then monitor and optimise the agreed campaign. Setup, ongoing management, account access and reporting are individually scoped.
CLEAR DELIVERABLES · NO HIDDEN MEDIA SPEND
Choose the support your next campaign needs.
The Campaign Plan covers one business and an agreed message. Further campaign recommendations, website or landing-page implementation, account setup and reporting are individually scoped.
Campaign Plan
A useful brief before you create or publish.
£149
One-off planning service
- One business, one main offer and one priority audience
- Review of your supplied brief and up to 3 existing channels
- A campaign message and suggested calls to action
- A four-week outline with up to 8 content ideas
- A short handover call and one consolidated feedback round
- Planning only; implementation and advertising need a separate agreed scope
Google Ads Support
A separately agreed advertising project.
Quoted
Setup and management fees agreed separately
- Keyword and competitor research for the agreed campaign
- Campaign structure, ads and setup scoped before launch
- Monitoring and optimisation within the agreed management service
- Your own Google Ads account and media budget paid directly to Google
- My setup and management fees agreed separately from media spend
- Advertising work is not automatically charged at the £50 SEO rate
All quoted Creative Apple service fees are totals in GBP, with no VAT added. You pay your media budget directly to Google through your own Google Ads account, under Google’s billing terms. My setup and management fees are agreed separately. Budget, bids, ad quality and relevance, auction competition and eligibility affect reach; I do not guarantee ad frequency, leads, sales or return on advertising spend.
PLAN THE WORK BEFORE IT GOES LIVE
A clear brief. Work you can review.
01
Set the direction
I agree the offer, audience, channels and the action you want customers to take. The scope confirms the deliverables and schedule.
02
Prepare the agreed work
You provide the relevant facts and business information. I prepare the agreed campaign recommendations, messaging or website content for your review.
03
Review together
One consolidated feedback round keeps decisions clear. You confirm accuracy and approve the final material before publication or handover.
04
Publish or hand over
I schedule approved work where included and supported, or supply the agreed files. Campaign reporting uses the access and measures agreed in the scope.
UK BASED · PROJECTS WORLDWIDE
A consistent view of your brand and website.
A campaign needs somewhere useful to lead. My work across website design and ecommerce helps connect the message to the information customers find after they click.
I work with businesses in the UK and internationally through Creative Apple Solutions Ltd, including projects in Ireland, Germany, the Netherlands, Thailand, the USA and Poland. Clear briefs and online reviews make it straightforward to work together.
A clear answer. A useful next step.
A few useful answers before I start. If your question is more specific, I can talk it through with you.
Creative Apple Solutions · Direct, practical advice
A few practical details.
Do you publish without my approval?
No. I prepare the agreed content for review. Scheduling or publication takes place only after your approval and where the package includes it.
How are Google Ads spend and service fees paid?
You pay the media budget directly to Google through your own Google Ads account. I agree my setup and management fees separately before starting. Those fees are not automatically the £50 SEO hourly rate, and advertising spend is not included in the £149 Campaign Plan.
Can you manage comments and customer messages?
The Campaign Plan is a planning service. It does not include daily engagement, comment moderation, customer service or direct-message handling.
What can Google Ads support include?
I can scope keyword and competitor research, campaign setup, monitoring and optimisation. I confirm the account access, work, review routine, reporting and fees with you. Google decides ad eligibility and applies its own platform rules.
Can you guarantee ad frequency or a return?
No. Budget, bids, ad quality and relevance, auction competition and platform decisions affect whether and how often ads appear. Your offer, market and user behaviour also matter. I do not guarantee a display frequency, leads, sales or return on advertising spend.
A USEFUL FIRST CONVERSATION
Tell me what you want people to do next.
Share your offer and the audience you want to reach. I will help turn that into a focused brief, useful materials and a clear scope.
Creative Apple Solutions Ltd · UK registered company 12417645 · Projects worldwide
