SEO & AEO · SEARCH WITH A CLEAR PURPOSE
Practical SEO for a website worth finding.
I help you improve the parts of search visibility you can work on: a technically sound website, useful original content and clear answers to customer questions. I plan and carry out the work personally, around your business and your current website.
SEO, answer engine optimisation (AEO) and generative engine optimisation (GEO) share useful foundations: relevant information, clear structure and a website people can use. I choose suitable work for your priorities and keep recommendations grounded in published search guidance.
SEO work £50/hour · SEO audit £200 · In-depth consultation £70/hour. Hourly rates cover full 60-minute hours. No VAT added.
- Useful content and technical clarity
- Your accounts and editorial approval
- Evidence before promises
Michael
Owner, designer & developer · Your direct point of contact
Platforms and tools selected for your project.
THE WORK BEHIND SEARCH VISIBILITY
Build a website that is easier to understand.
I consider technical structure, the information on the page and the next step for your customer together. The work is prioritised around your website and agreed goals.
Technical & on-page foundations
I review crawl and indexing signals, redirects, page structure, titles, headings and internal links, using available evidence. I explain the issues found and prioritise suitable fixes within the agreed scope.
Original articles & useful content
I write and improve original articles, service pages and product information around your customers’ questions and your business knowledge. You review the facts and approve publication.
AEO & GEO foundations
I organise useful answers, supporting information and relevant structured data where appropriate. The approach follows published search principles; it does not buy or guarantee selection by an AI system.
Accurate local business details
I review agreed business and service information across your website and, where appropriate, an eligible Google Business Profile. The work is scoped around your location, audience and available account access.
Evidence & considered review
I use available Search Console and analytics information to review visibility and website activity. I distinguish recorded observations from assumptions, and agree the measures and review routine with you.
White-hat methods, kept under review
I use useful content, clear structure and changes I can explain. I monitor published guidance and relevant search trends, then assess what is suitable for your website instead of claiming secret access or adopting every new tactic.
SEO WORK · AUDIT · IN-DEPTH CONSULTATION
Choose the SEO support that fits your next step.
Choose practical SEO work, an agreed-scope audit or an in-depth consultation. Before starting, I agree the focus, deliverables and fee with you, based on your business, current Google visibility and the work involved. Hourly fees cover actual time spent; results are not purchased or guaranteed.
SEO & AEO Support
Time spent on your agreed SEO work.
£50 / hour
Per full 60-minute clock hour of actual work · no VAT added
- Technical and on-page priorities tailored to your business
- Current Google visibility and available search data considered
- Original articles and content improvements where agreed
- Work and estimated time approved before starting
- Published guidance and relevant search trends reviewed
- No guaranteed rankings, indexing, AI inclusion, leads or sales
SEO Audit
An agreed review of your website’s SEO.
£200
Fixed audit fee · scope agreed first · no VAT added
- Audit focus and deliverables agreed before work
- Review of the agreed technical and content priorities
- Available search data considered where access is provided
- Findings and practical next steps in the agreed deliverables
- Implementation and further work scoped separately
- No guaranteed rankings, indexing, leads or sales
SEO Consultation
In-depth advice on your SEO questions.
£70 / hour
Per full 60-minute hour of consultation time · no VAT added
- An in-depth SEO discussion with Michael
- Topics and available website information agreed ahead
- The fee covers actual consultation time
- Advice informed by practical experience and current knowledge
- Implementation and training scoped separately
- Separate from the free 30-minute introductory call
All displayed Creative Apple fees are totals in GBP, with no VAT added. The £50 SEO rate and £70 consultation rate cover each full 60-minute clock hour of actual work or consultation time. The £200 audit has a scope agreed before work. The free 30-minute introduction is separate. Training, Google Ads setup and management, paid media and external costs are separately agreed.
YOUR TIME, YOUR PRIORITIES, YOUR CUSTOMER JOURNEY
Time, consistency and a clearer customer journey.
The £50 SEO hour pays for the actual time I spend on your agreed work, using my skills and knowledge. I draw on experience in websites and digital work since 2001, with SEO knowledge I continue to update. It is not payment for a particular search position or sale.
A consistent programme of work
I regularly analyse available information, improve content and on-page foundations, review competitors and adjust priorities within the agreed scope. SEO needs time and consistency. Useful changes may bring gradual benefits; I do not promise instant results or a fixed timescale.
Your offer turns visits into decisions
SEO can help relevant people discover your website or shop. Enquiries and sales also depend on your offer and value, price perception, brand trust, reviews, proof of expertise, usability and checkout. Prices that feel too high or unrealistically low can raise questions. Good visibility alone does not guarantee customers.
Learn to handle more yourself
I offer practical SEO training for clients who want to manage parts of the work themselves. Sessions can focus on your website, content, priorities and how to review available data. Topics, duration and fees are agreed individually.
Useful search work needs regular review
Search priorities change as your business, content and competitive landscape develop. I review the information available, identify useful technical or content work and agree the next priorities with you. Original, relevant information and a clear visitor journey remain central to that work.
- Available search data and current Google visibility inform the agreed focus.
- Content and page improvements are tailored to your services and customers.
- Priorities are reviewed without promising rankings, indexing or AI inclusion.
A CLEAR WORKING ROUTINE
Understand. Improve. Review.
01
Agree the questions
I discuss your business, customers, website and current Google positions, using available evidence to understand the priorities. I agree the scope, estimated time and fee before work begins.
02
Review the evidence
I look at the agreed technical and content signals, along with account data where available. Missing data is identified rather than estimated.
03
Work through priorities
You approve the intended tasks, changes and content. I carry out the agreed SEO work or provide the review and recommendations included in your individual scope.
04
Explain what changed
You receive a summary of the completed work or findings. Ongoing services review observations over time and agree the next useful tasks.
OPTIONAL PAID SEARCH · SEPARATELY AGREED
Google Ads, with the budget and responsibilities clear.
If paid search suits your brief, I can separately scope a Google Ads campaign alongside your website work. Advertising is a separate route to visibility; paying for ads does not buy better organic rankings.
Keyword research & campaign setup
I research suitable keywords and competitors, plan the campaign structure and prepare ads and targeting around your offer. Setup, account access and tracking requirements are agreed before launch.
Monitoring & optimisation
I review available campaign and search-term information, monitor the agreed measures and make suitable adjustments within the management scope. You can see what is being reviewed and changed.
Your account. Your media budget.
You pay the media budget directly to Google through your own Google Ads account. My setup and management fees are agreed separately; the £50 SEO hourly rate does not automatically apply to advertising work.
Budget, bids, ad quality and relevance, auction competition and Google’s eligibility decisions affect whether and how often ads appear. I do not guarantee ad frequency, leads, sales or return on advertising spend.
UK BASED · PROJECTS WORLDWIDE
Useful work, with clear expectations.
I use white-hat technical and content methods informed by published search guidance. I explain what I recommend, why it matters and the work included in your scope.
Search and AI systems use proprietary algorithms and decisions made by third parties. Competing websites, changing markets and user behaviour also influence results. I cannot guarantee #1 or any ranking, indexing, AI inclusion, leads, sales, or a date by which results will appear.
Be wary of guaranteed organic-ranking claims. Ask what work is included, how it will be explained and what evidence will be reported. Google’s own guide to hiring an SEO is a useful starting point.
I work with businesses in the UK and internationally through Creative Apple Solutions Ltd, including projects in Ireland, Germany, the Netherlands, Thailand, the USA and Poland. Clear briefs and online reviews make it straightforward to work together.
A clear answer. A useful next step.
A few useful answers before I start. If your question is more specific, I can talk it through with you.
Creative Apple Solutions · Direct, practical advice
Useful answers before I start.
What do SEO, AEO and GEO cover?
SEO improves the technical and content foundations of your website for search. AEO means answer engine optimisation; GEO means generative engine optimisation. I use these terms for useful, well-supported information and clear structure, guided by published search documentation rather than a promised shortcut into AI answers.
Can you guarantee rankings or business results?
No. I do not guarantee #1 or other rankings, indexing, inclusion in AI answers, leads, sales or results within a particular timeframe. Search and AI providers make their own decisions, and competition, market conditions and user behaviour affect outcomes. I commit to the agreed work, explanations and reporting.
Can you write original articles and improve existing content?
Yes, where included in the agreed scope. I can write original, helpful articles and improve service pages or product content around your customers’ questions and your own business knowledge. You review the facts and approve the content before publication.
How does Google Ads relate to organic SEO?
Google Ads is a separate paid service. It does not purchase better organic rankings. You pay the media budget directly to Google through your own account; my advertising setup and management fees are separately agreed and are not automatically covered by the £50 SEO hourly rate.
Will I keep control of my accounts and see the work?
Yes. Your website, Search Console and advertising accounts remain under your control. I agree appropriate access, explain the planned changes and provide the reporting included in your scope. Account data and publication decisions are handled through the agreed working arrangement.
What does the £50 SEO hour pay for?
It pays for each full 60-minute clock hour I actually work on your agreed SEO tasks, using my experience, skills and knowledge, kept current through practical work and continued learning. It is not a fee for a search position or sale. I agree the scope, estimated hours and fee before starting; no VAT is added. The audit, in-depth consultation, training and Google Ads services have their own stated or agreed fees.
Can you teach me to handle some SEO myself?
Yes. I can provide practical training based on your website, current knowledge and the tasks you want to manage. The topics, duration and fee are agreed individually. Training is not assumed to be free or included in another service.
Is the £70 SEO consultation the same as the free introduction?
No. The free 30-minute introductory call helps establish what you need and a suitable next step. An in-depth SEO consultation costs £70 per full 60-minute hour of actual consultation time, with the focus and fee agreed before it takes place. Training and implementation are scoped separately.
A USEFUL FIRST CONVERSATION
Tell me where search fits into your business.
Share your website, the services you want to explain and the questions you want answered. I will help define a practical scope.
Creative Apple Solutions Ltd · UK registered company 12417645 · Projects worldwide
