Luxe Smile & Beauty Ltd
Complete Branding and Responsive Website for a Türkiye Clinic
Elegant Branding and Website for Luxe Smile & Beauty – Tailored for a Leading Turkish Clinic
Complete brand identity and a high-performing website optimised for a flawless experience on all devices – combining elegant design with intuitive navigation to attract international clients and reflect the clinic’s world-class medical expertise.
About Luxe Smile & Beauty Ltd
Medical Aesthetics & Surgery in Türkiye with Full UK Support
Luxe Smile & Beauty Ltd is a medical travel brand whose website presents information for people considering services in Türkiye. My role was to create its visual identity and bilingual website.
I organised the client’s information into service pages and a consistent visual presentation. Medical suitability, treatment recommendations, care arrangements and clinical outcomes are matters for the relevant provider and qualified healthcare professionals.
The website project organised the client’s information around:
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Service Information
Structured pages for the client’s supplied treatment and service descriptions -
Travel Information
A clear place for the client’s accommodation information -
Transfer Information
Organisation of the client’s travel and transfer details -
Contact Routes
Ways for visitors to direct questions to the business -
Supporting Information
Space for client-approved guidance and relevant contact details
My design work focused on a coherent brand identity, clear navigation and contact routes across the English and Polish pages. The client remains responsible for approving the accuracy and currency of its treatment, travel and service information.
Project Story
In early 2024, Leszek, the founder of Luxe Smile & Beauty Ltd, contacted me for a coordinated brand and website launch. He wanted an elegant visual identity and a website that could present the business in English and Polish.
I worked directly with him on the logo, visual direction, bilingual page layouts and supporting social profiles. The project connected those elements into a consistent presentation, using the business information supplied and approved by the client.
The client requested full brand development including:
- Professional Bespoke Website
- Dual-language website (Polish / English)
- Logo Design Including Full Branding
- Setup Company Emails
- Social Media Profiles (Facebook, Linkedin)
The client specifically requested that the website design and branding reflect an exclusive and elegant aesthetic. The goal was to achieve a highly polished, professional look that would position the business at the highest level.
The final result delivered exactly that – a refined visual identity and a premium website experience. The client was extremely pleased with both the website and the bespoke logo, expressing full satisfaction with the overall quality and presentation.
Website Project Overview
The website was designed and developed using WordPress with Elementor, allowing for complete design flexibility and modern layout control. It is fully responsive, providing a consistent and seamless experience across all screen sizes – including desktop, tablet, and mobile. The project meets current web design and development standards, ensuring both visual appeal and technical performance.
Key Features:
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Responsive Design
Layouts prepared for desktop, tablet and mobile viewing -
Luxury Website
A luxury website designed to reflect the elegance and exclusivity of the brand -
Social Media
Easy access to Facebook, LinkedIn -
Image Presentation
Layout for client-supplied before-and-after photographs -
Pricing Page
Transparent pricing with full package details and exclusive offers -
Treatment Section
Detailed overview of available procedures, including Hair Transplant, Rhinoplasty, Dentistry, Breast Surgery, Face Surgery, Laser Eye Correction, and Weight Loss Surgery -
Multilanguage Website
Multilingual website with English and Polish language options -
Photo Gallery
Full-screen galleries for the client’s approved image content -
Advanced Contact Form
Select services, upload documents & photos section -
SEO Ready
Optimised with clean code, fast performance, and Yoast SEO integration for improved search visibility.
Thoughtful design and clear information.
I plan the website presentation around the brief while keeping the provider’s clinical content and responsibilities distinct from my development work.
An illustrative view of website editing; see the case-study content for the actual client project.
Elegant design meets effortless experience
A consistent visual identity across the brand and website
Project Outcomes
- A coordinated logo and visual identity
- An English and Polish website structure
- Responsive layouts for the client’s service information
- Clear page navigation and enquiry options
- Supporting business email and social profile setup
- A consistent visual presentation across the agreed launch materials
Tools & Technology
- CMS WordPress + Elementor Pro
- Yoast SEO
- File upload-enabled contact forms
- Speed-optimised hosting
- SSL certificate
- LiteSpeed Cache
- Additional CSS, PHP
Leszek T.
Working with Creative Apple Solutions has been one of the most rewarding decisions I’ve made while building our brand. From the very beginning, they demonstrated exceptional professionalism, creativity, and a deep understanding of my vision. They delivered a complete branding package that reflects luxury, trust, and elegance – everything we want our clients to experience.
The logo they created is sleek, modern, and perfectly aligned with the premium quality of our services. The bilingual website – in both English and Polish – is visually stunning, fast, and fully responsive. It not only looks beautiful but also offers a seamless user experience across all devices, allowing us to reach clients both in the UK and internationally. Their attention to detail and ability to bring our ideas to life truly stood out.
I’m genuinely delighted with the final result and look forward to collaborating with Creative Apple Solutions on future projects. I would confidently recommend them to anyone in search of high-quality creative and digital work.
My approach
Empowering Your Vision
I am Michael, the sole owner of Creative Apple Solutions Ltd and the person carrying out the agreed design and development. Based in the UK, I combine visual design and practical development with direct communication.
From the first brief to the handover, you deal directly with me. I agree the deliverables, explain the decisions and keep the design connected to what your business needs.
Project Website Gallery
Discuss your content, booking links and layout requirements directly with me.
Questions about this smile and beauty website.
Clear answers from me, Michael, before you decide on your next step.
What does the Luxe Smile & Beauty case study describe?
It presents the website and coordinated visual work described for Luxe Smile & Beauty, including the page layouts and online presentation shown in the project.
What is my role in this project?
My role is the website and agreed design work. The case study describes those deliverables rather than making clinical claims about the client’s services.
Does this page recommend a treatment or clinical provider?
No. It is a design and development case study. Questions about treatment, suitability or clinical outcomes belong with the relevant healthcare provider.
Can you plan a website for another clinic or beauty business?
I can discuss its information, enquiry and content requirements with you. Any regulated content and approvals need to be identified in the project brief.
Why might the live website look different from these images?
These are project snapshots. The website owner may change content, imagery, services or features after the original work.
Does the visual design guarantee bookings or patient enquiries?
No. I agree the website deliverables without promising bookings, clinical outcomes, Google positions or other business results.
Questions & Answers
What is the average price for a business website?
My current website packages start at £300 for an HTML5 Starter website, £500 for HTML5 Business, £500 for WordPress Starter and £1,000 for WordPress Business. These are the 50% promotional package prices; the standard package schedule is twice those amounts.
Each package has defined inclusions and limits. Bespoke work is quoted separately. My fees are total prices in GBP with no VAT added. View the current website packages and scope.
What services are covered in a website package?
The written quote confirms the pages, features, initial content, review rounds, checks and handover included. I also identify what you need to supply and any hosting, licences or provider costs. Extra pages, copywriting, integrations or ongoing work are included only when specified.
What does UI mean in web design?
UI means user interface: the visible and interactive parts of a website, including navigation, buttons, forms and page controls. I focus on clear labels, consistent layouts and practical interaction patterns.
Why is user experience important for websites?
UX means user experience: how people understand and use a website to complete a task. I consider the information, navigation and next steps together so visitors can find what they need with less friction.
Why is responsive design important?
Responsive layouts adapt the presentation to different screen sizes. I check the agreed page layouts and interactions on representative desktop and mobile sizes. Clear content, readable text and usable controls remain important at every size.
How long does it take to build a simple website?
I agree the schedule after the pages, features and required content are clear. The platform, product or language quantities, integrations and review rounds all affect the work. I identify what I need from you and confirm the planned stages in the quote.
How long does it take to build a multi-language website?
I agree the schedule after the pages, features and required content are clear. The platform, product or language quantities, integrations and review rounds all affect the work. I identify what I need from you and confirm the planned stages in the quote.
How much time is needed to build an online store?
I agree the schedule after the pages, features and required content are clear. The platform, product or language quantities, integrations and review rounds all affect the work. I identify what I need from you and confirm the planned stages in the quote.
What services are included in professional web design?
The written quote confirms the pages, features, initial content, review rounds, checks and handover included. I also identify what you need to supply and any hosting, licences or provider costs. Extra pages, copywriting, integrations or ongoing work are included only when specified.
What makes WordPress the best CMS for your business?
A content management system lets you manage pages and other content through an administration area. WordPress is one option I work with; a static HTML build or Shopify may suit a different requirement. I recommend an approach after understanding the brief and ongoing editing needs.
Is a custom design better than using a template?
I compare the required design, features, editing workflow and budget before recommending an approach. A suitable existing theme or template can be practical; a more bespoke design can address specific requirements. The quote makes clear what is being designed or adapted and any licence dependencies.
Why is having a mobile-friendly website important?
Responsive layouts adapt the presentation to different screen sizes. I check the agreed page layouts and interactions on representative desktop and mobile sizes. Clear content, readable text and usable controls remain important at every size.
How important is website speed for SEO and user experience?
Speed affects how comfortable a website is to use. I can review images, scripts, caching and relevant hosting constraints, then scope improvements. Results depend on the site and its providers, so I do not promise a fixed performance score.
Can web designers improve your website’s SEO?
I can include agreed technical and on-page SEO work, such as page structure, metadata and relevant content organisation. An ongoing SEO plan is a separate scope where needed. Search positions, featured answers and traffic are not guaranteed.
Do you work with clients outside Greater Manchester?
I am based in the UK and work directly with clients locally and internationally. My projects include the UK, Ireland, Germany, the Netherlands, Thailand, the USA and Poland. I can arrange the discussion remotely and agree any in-person meeting in advance.
Why should I hire a professional web designer?
Working with me gives you direct access to the person planning, designing and implementing the agreed work. I help define the scope, explain the choices and check the result before handover. You can review my portfolio and decide whether my approach fits your project.
What features should a business website have?
Start with clear service or product information, contact details and a relevant next step. The need for booking, ecommerce, galleries or integrations depends on your customers and business process. I agree those features and their limits before development.
Is HTTPS important for SEO?
I can include agreed technical and on-page SEO work, such as page structure, metadata and relevant content organisation. An ongoing SEO plan is a separate scope where needed. Search positions, featured answers and traffic are not guaranteed.
How do I choose the right web agency or designer?
Review relevant work, read genuine feedback and ask who will carry out the project. A useful quote identifies deliverables, dependencies, review points and ongoing costs. With Creative Apple, you speak directly with me about the brief and the work.
Can you help with branding and visual identity?
Yes. I can scope a logo, visual identity and supporting artwork alongside the website. I agree the outputs, revision rounds, file formats and any print or production requirements before work starts.
