ARW Concrete Floors Ltd
Complete Branding and Responsive Website for a Construction Business
A coordinated identity and website for ARW Concrete Floors Ltd
Full branding and a responsive website that works seamlessly across all devices
About ARW Concrete Floors Ltd
ARW Concrete Floors Ltd – Expert Concrete Flooring Solutions Across the UK
Founded in 2019, ARW Concrete Floors Ltd has earned a strong reputation as a trusted provider in the concrete flooring industry. The company is known for delivering high-quality results, backed by in-depth trade knowledge and an unwavering focus on excellence.
ARW Concrete Floors Ltd specialises in a wide range of concrete flooring services, offering reliable solutions for both simple and complex projects.
Their experienced team ensures precision and professionalism at every stage, from initial consultation to final completion. The company prides itself on its ARW Assurance – a commitment to never leave any project unfinished and to always guarantee satisfaction.
With a versatile team of highly trained professionals, ARW Concrete Floors Ltd is equipped to meet the demands of various sectors.
Their portfolio includes collaborations with some of the UK’s most recognised construction firms, such as: Sir Robert McAlpine, Kier, Robertson, VINCI, Wates, Willmott Dixon, Balfour Beatty, Morgan Sindall, McLaren, Galliford Try, Costain, BAM and more.
This demonstrates the company’s capacity to deliver under strict industry standards and complex project requirements.
The business holds multiple key accreditations, including CSCS, SSSTS CITB, CHAS Accredited Contractor, BeAccredited.com Health & Safety Support, and First Aid for All – Skills for Life. These certifications reflect the company’s strong commitment to health, safety, and ongoing professional development.
Positive feedback from clients highlights ARW Concrete Floors Ltd’s dedication to quality, clear communication, and dependable service.
The team continuously aims to exceed expectations, building long-term relationships across the construction and industrial sectors. For concrete flooring solutions that combine technical expertise, certified safety, and reliable service delivery, ARW Concrete Floors Ltd stands out as a preferred partner nationwide.
Project Story
In 2019, the founder of ARW Concrete Floors Ltd approached me to develop a visual identity and website for his new business. He wanted the presentation to reflect his concrete flooring experience and speak clearly to prospective construction clients.
I used that brief to connect the logo, website and supporting brand materials, with white, orange and grey forming the central colour palette.
The client requested full brand development including:
- Professional Bespoke Website
- Logo Design Including Full Branding
- Design & Print: Business Cards, Leaflets, Posters
- Setup Company Emails with Signatures
- Branded Merchandise
- Branded T-shirts, Hoodies, Hi-Vis Vests
- Hard Helmet Stickers
- Car Stickers & Wrapping
The client supplied his preferred colours and gave me creative freedom to shape a coordinated identity. I carried that visual direction through the website and the agreed business materials.
The finished work provides a consistent presentation for the company’s services, project photographs and recruitment enquiries. This case study focuses on those deliverables rather than attributing contracts, staffing or revenue to the website.
Website Project Overview
I built the website using WordPress and Elementor, with responsive layouts for desktop, tablet and mobile viewing. The design connects service information, project imagery, company details and contact options.
Key Features:
-
Responsive Design
Layouts prepared for mobile, tablet and desktop viewing -
Live Chat
Direct communication with the company owner -
Social Media
Easy access to Google Business, LinkedIn -
Photo Gallery
Professional presentation of completed projects -
Advanced Recruitment Form
Candidates can submit CVs and references online -
Services Section
Descriptions of all areas of expertise -
About Section
The company’s story, values, certifications and accreditations -
Advanced Contact Form
Select services, upload documents & photos section -
Customer Logo Slider
A slider for the client’s approved customer logos -
SEO Ready
Clean code, fast loading, Yoast SEO integration
From a business brief to useful website features.
I connect the visual presentation with practical information, enquiry and project requirements, and explain the work directly to you.
An illustrative development scene, separate from the actual project screenshots in this case study.
Simplify recruitment with a sleek, mobile-ready application form
It helps you attract better candidates, faster
Project Outcomes
- A coordinated logo and brand identity
- A WordPress website presenting the flooring services
- Project galleries for completed work
- A recruitment form for CVs and references
- Business email signatures and supporting stationery
- Branded clothing, helmet stickers and vehicle graphics
- A consistent presentation across the agreed business materials
Tools & Technology
- CMS WordPress + Elementor Pro
- Yoast SEO
- File upload-enabled contact forms
- Live chat functionality
- Speed-optimised hosting
- SSL certificate
- Additional CSS, PHP
Aaron Williams
I’m absolutely thrilled with the results delivered by Michael and his team. From the very first consultation, I knew I was in good hands. They created a professional, visually stunning website that perfectly reflects my brand, while also delivering a full branding package – including high-quality leaflets, business cards, and beautifully designed branded clothing for my team.
Michael is a true professional – not only an expert in web design, but also highly skilled in graphic design and IT. He offered valuable advice throughout the entire process, helping me make the right choices for my business.
Thanks to their creativity, knowledge, and commitment, my company now looks and feels truly professional. I couldn’t be happier with the outcome and wholeheartedly recommend their services to anyone who values quality and reliability.
My purpose
Your Success
I am Michael, the sole owner of Creative Apple Solutions Ltd and the person carrying out the agreed design and development. Based in the UK, I combine visual design and practical development with direct communication.
From the first brief to the handover, you deal directly with me. I agree the deliverables, explain the decisions and keep the design connected to what your business needs.
Bespoke Website in Action
Project Website Gallery
Discuss how your website should present your work, explain your services and support enquiries.
Questions about this construction-business website.
Clear answers from me, Michael, before you decide on your next step.
What work is described for ARW Concrete Floors?
The case study describes a coordinated brand identity and responsive WordPress website, with service information, project galleries and recruitment and contact routes.
How did I structure the construction-business information?
I connected the services, project photographs, company information and enquiry routes so visitors could understand the business and find the relevant next step.
Did the project include a recruitment route?
Yes. The published project description includes a recruitment form for CVs and references. A similar feature would need its own access, data and form requirements.
Are the PageSpeed images a current performance guarantee?
No. They are historical project snapshots. Hosting, content, software and test conditions can change, so they do not guarantee current scores or search positions.
Can I ask for a similar construction-business website?
Yes. Send me your services, examples of your work and any existing website. I can discuss a relevant structure and an individual scope.
Do these examples establish sales or contract outcomes?
No. The case study records the design and deliverables, without attributing revenue, contracts or staffing to the website.
Questions & Answers
How much does a website cost?
My current website packages start at £300 for an HTML5 Starter website, £500 for HTML5 Business, £500 for WordPress Starter and £1,000 for WordPress Business. These are the 50% promotional package prices; the standard package schedule is twice those amounts.
Each package has defined inclusions and limits. Bespoke work is quoted separately. My fees are total prices in GBP with no VAT added. View the current website packages and scope.
What is included in the price of a website?
My current website packages start at £300 for an HTML5 Starter website, £500 for HTML5 Business, £500 for WordPress Starter and £1,000 for WordPress Business. These are the 50% promotional package prices; the standard package schedule is twice those amounts.
Each package has defined inclusions and limits. Bespoke work is quoted separately. My fees are total prices in GBP with no VAT added. View the current website packages and scope.
What are the key visual elements in web design?
Colour, typography, imagery, spacing and layout work together to make the information clear and consistent with your brand. I use those elements to establish a useful visual hierarchy and guide visitors towards the relevant next step.
What does UI mean in web design?
UI means user interface: the visible and interactive parts of a website, including navigation, buttons, forms and page controls. I focus on clear labels, consistent layouts and practical interaction patterns.
What is UX in web design?
UX means user experience: how people understand and use a website to complete a task. I consider the information, navigation and next steps together so visitors can find what they need with less friction.
Why is responsive design important?
Responsive layouts adapt the presentation to different screen sizes. I check the agreed page layouts and interactions on representative desktop and mobile sizes. Clear content, readable text and usable controls remain important at every size.
How is web design different from graphic design?
Graphic design develops visual communication such as identities, printed materials and artwork. Web design also considers navigation, interaction, responsive layouts and implementation. I connect the visual identity with the practical requirements of the website.
How long does it take to build a simple website?
I agree the schedule after the pages, features and required content are clear. The platform, product or language quantities, integrations and review rounds all affect the work. I identify what I need from you and confirm the planned stages in the quote.
How long does a small business website take to build?
I agree the schedule after the pages, features and required content are clear. The platform, product or language quantities, integrations and review rounds all affect the work. I identify what I need from you and confirm the planned stages in the quote.
How long does it take to build an e-commerce website?
I agree the schedule after the pages, features and required content are clear. The platform, product or language quantities, integrations and review rounds all affect the work. I identify what I need from you and confirm the planned stages in the quote.
What is included in web design?
The written quote confirms the pages, features, initial content, review rounds, checks and handover included. I also identify what you need to supply and any hosting, licences or provider costs. Extra pages, copywriting, integrations or ongoing work are included only when specified.
Can I build a website without coding?
Many platforms let you manage content without writing code. The right choice depends on the features, design and editing workflow you need. I can explain the options, build the agreed solution and include appropriate handover guidance.
What is a content management system (CMS)?
A content management system lets you manage pages and other content through an administration area. WordPress is one option I work with; a static HTML build or Shopify may suit a different requirement. I recommend an approach after understanding the brief and ongoing editing needs.
Do I need a custom design or a template?
I compare the required design, features, editing workflow and budget before recommending an approach. A suitable existing theme or template can be practical; a more bespoke design can address specific requirements. The quote makes clear what is being designed or adapted and any licence dependencies.
What makes a website user-friendly?
Clear navigation, readable content, consistent controls and a useful next step help people complete tasks. I look at the structure and interactions together, then check the relevant layouts and functions within the agreed scope.
Is mobile design really necessary today?
Responsive layouts adapt the presentation to different screen sizes. I check the agreed page layouts and interactions on representative desktop and mobile sizes. Clear content, readable text and usable controls remain important at every size.
How important is website speed?
Speed affects how comfortable a website is to use. I can review images, scripts, caching and relevant hosting constraints, then scope improvements. Results depend on the site and its providers, so I do not promise a fixed performance score.
Can web designers help with SEO?
I can include agreed technical and on-page SEO work, such as page structure, metadata and relevant content organisation. An ongoing SEO plan is a separate scope where needed. Search positions, featured answers and traffic are not guaranteed.
Do you offer web design in Stockport or Manchester?
I am based in the UK and work directly with clients locally and internationally. My projects include the UK, Ireland, Germany, the Netherlands, Thailand, the USA and Poland. I can arrange the discussion remotely and agree any in-person meeting in advance.
Why hire a professional web designer?
Working with me gives you direct access to the person planning, designing and implementing the agreed work. I help define the scope, explain the choices and check the result before handover. You can review my portfolio and decide whether my approach fits your project.
PageSpeed Insights · project snapshots
What is PageSpeed Insights and what is it used for?
These images record the PageSpeed Insights results captured for this project. They are historical snapshots, not current measurements. Results can change with content, hosting, software and test conditions.
PageSpeed Insights combines lab diagnostics and available real-user performance data to help identify useful improvements. Its scores describe performance under the reported conditions; they are not search positions or a guarantee of current results.
