RAF’s Cleaning Service Ltd
Powerful Digital Presence for a Leading Carpet Cleaning Business in Oldham
A responsive website with clear service information, useful contact options and local SEO foundations
I designed and developed a WordPress website for RAF’s Cleaning Service Ltd, bringing service information, customer reviews and visual project examples into one coherent online presence.
About RAF’s Cleaning Service Ltd
RAF’s Cleaning Service Ltd - Professional Cleaning Meets Modern Technology
RAF’s Cleaning Service Ltd is a trusted carpet and upholstery cleaning company based in Oldham. Known for its high standards and attention to detail, the company has earned recognition as one of the Top 3 Carpet Cleaning Services in Oldham on ThreeBestRated.
The business is led by Rafal, a hands-on owner with a passion for quality and customer satisfaction
Rafal wanted an online presence that reflected the care he puts into his cleaning business. He contacted me to discuss the website, the presentation of his services and the information prospective customers needed.
The project brought together service pages, review integration and visual examples of the work. I focused on making that information easier to explore and giving visitors clear ways to contact the business.
Project Story
Rafal approached me for a website that better represented his cleaning business. I discussed his existing site, the services he wanted to explain and the practical contact options his customers needed.
I used that brief to connect the layout, service information and supporting features, with responsive presentation and SEO foundations included in the development.
I delivered:
- Full Website Redesign & Web Development
- Search Engine Optimisation (SEO)
- Design & Print: Business Cards, Leaflets, Posters
- SEO & Website Management Training
- Security Enhancements
- Performance Optimisation
The completed website gives RAF’s Cleaning Service Ltd a consistent place to present its services, project photographs, videos and customer reviews. I also provided guidance on managing the website and its content.
The case study shows the work delivered. Search positions, enquiry volumes and bookings depend on several factors and are not a guaranteed outcome of a website project.
Website Project Overview
Built with WordPress and Elementor Pro, the website offers a clean, responsive design with strong SEO foundations and fast performance. It blends professional aesthetics with practical features, such as interactive image sliders, embedded videos, advanced contact and booking forms, and real-time review integration. The result is a user-friendly site that not only reflects the high standards of RAF’s Cleaning Service Ltd but also supports visibility, trust and client conversion across all devices.
Key Features:
-
AI-Generated Hero Image
Custom-created image using Photoshop and AI tools for visual impact -
Online Chat Support
Live chat functionality to assist clients in real time -
YouTube Video Integration
Embedded videos supporting the presentation of cleaning services -
Advanced Contact & Booking Forms
Includes service selection and appointment request features -
Dynamic Review Synchronisation
Automatic sync with Google and Facebook Reviews -
Review Submission Options
Clients can choose where to leave a review directly from the site -
Before & After Image Sliders
Interactive sliders let users compare results visually – great for carpet, sofa and stair cleaning -
Photo & Video Gallery
Separate galleries showcasing transformations and cleaning in action -
Blog Section
Tips, updates, and SEO-rich content to support online presence -
Security Configuration
Anti-spam and firewall settings included in the project setup
The person behind the website work.
I connect a business brief with the website structure, design and practical features, then explain the decisions directly to you.
An illustrative view of my development process; the case-study content presents the actual project.
Clear service information, supported by visual examples
A website that brings the business presentation together
Project Outcomes
- A consistent presentation of the company’s cleaning services
- Project photographs and video content presented together
- Before-and-after image sliders for visual comparisons
- Customer review integration supporting the service information
- Guidance on managing the website and its content
- Responsive page layouts for desktop and mobile viewing
- A clear route from service information to an enquiry
Tools & Technology
- CMS WordPress + Elementor Pro
- SEO: Yoast SEO
- Google Analytics Integration
- CAPTCHA + firewall protection
- AI-generated imagery
- YouTube embedding for video content
- Interactive before-after sliders
Olszewski Rafal
At last, I found a company that truly understands my needs.
Before working with Michał, I had four different websites designed by four different web designers—but none of them met my expectations. Michał and his team created a website I’m genuinely proud of. It not only looks fantastic but also runs incredibly fast and helped me reach the first page of Google. I’m grateful for their professional approach, the SEO training and the fact that their support didn’t end once the site went live.
Not Just Websites
Business Solutions
I am Michael, the sole owner of Creative Apple Solutions Ltd and the person carrying out the agreed design and development. Based in the UK, I combine visual design and practical development with direct communication.
From the first brief to the handover, you deal directly with me. I agree the deliverables, explain the decisions and keep the design connected to what your business needs.
Client identity
Discuss the layout, content and mobile requirements you would like me to consider for your own website.
Questions about this cleaning-business website.
Clear answers from me, Michael, before you decide on your next step.
What does this RAF’s Cleaning Service case study cover?
It describes the business presentation, responsive website and agreed visual work for RAF’s Cleaning Service. The published examples show the project’s documented deliverables.
How did I approach the cleaning-service information?
I organised the website around the business and its services, using clear presentation and visual examples to help visitors understand the offer.
Can a cleaning business use this project as a reference?
Yes. Tell me which aspects are relevant, then describe your own services, service area and enquiry process so I can plan a distinct website.
Do the screenshots show the current state of the client’s website?
They are project examples, not a promise that every live page remains unchanged. Owners can update their website after handover.
Does this case study guarantee enquiries or search positions?
No. It documents the work. I do not attribute sales, staffing or Google positions to the website without appropriate evidence.
How do I discuss a similar cleaning-business project?
Send me your current website, service list and the main changes you need. I can discuss an individual scope with you.
Questions & Answers
How much does a professional website cost in the UK?
My current website packages start at £300 for an HTML5 Starter website, £500 for HTML5 Business, £500 for WordPress Starter and £1,000 for WordPress Business. These are the 50% promotional package prices; the standard package schedule is twice those amounts.
Each package has defined inclusions and limits. Bespoke work is quoted separately. My fees are total prices in GBP with no VAT added. View the current website packages and scope.
Do I need a website if I already have Instagram or Facebook?
Social profiles are useful places to connect with customers, while a website gives you a central place for your services, contact details and approved business information. I can connect the channels through clear links or suitable integrations included in the scope.
What’s better for my business – a landing page or a full website?
A landing page suits one focused offer or action. A full website gives different services, products or audiences their own space. I help you choose a structure based on the information your customers need and how you want them to enquire or buy.
Can AI tools like ChatGPT help with content for my website?
AI can help with planning and draft content, but the information still needs a human review. I can help prepare or structure content within the agreed scope; you approve the business facts, claims and final wording before publication.
Will my site be visible on Google right after it launches?
Search engines need to discover and assess a new or changed website. I can include the agreed technical and on-page SEO foundations, but indexing time and search positions are controlled by the search provider and are not guaranteed.
How do I get more traffic to my website without paid ads?
A useful starting point is clear service content, relevant page titles, a crawlable structure and accurate business information. I can review the existing site and prioritise practical SEO work. Traffic depends on demand, competition and many other factors, so I do not promise a set number of visits.
Is it possible to integrate WhatsApp or Messenger into my site?
I can include a contact link or assess a suitable messaging integration. The approach depends on your accounts, privacy requirements and the provider’s available tools. Any paid provider or plugin costs are confirmed separately.
Can I update my website myself after it’s built?
With a WordPress or Shopify build, you can manage the agreed content through the platform. I explain the included handover or training in the quote. Static HTML websites have a different editing workflow, which I discuss before you choose a package.
What’s the difference between SEO and Google Ads?
SEO improves how a website can be understood and discovered in organic search. Google Ads is paid advertising with a separate advertising budget. I can help define suitable website or SEO work; advertising spend and third-party management costs are included only when explicitly quoted.
How important are Google reviews for my website’s visibility?
Genuine reviews can help visitors assess a business. I can show approved review content through a suitable integration. I do not create invented reviews or promise that a review widget will produce a particular search position.
Can you connect my site with Google Business Profile and maps?
I can include a map or business-profile link, or assess suitable profile support within the scope. You need the relevant ownership and permissions, and eligibility or verification decisions remain with the provider.
What’s mobile-first design and why does it matter?
Responsive layouts adapt the presentation to different screen sizes. I check the agreed page layouts and interactions on representative desktop and mobile sizes. Clear content, readable text and usable controls remain important at every size.
How can I show before-and-after photos on my website?
A gallery or comparison slider can present photographs clearly. I can include an agreed number of images or configure a suitable feature. You supply or approve the images and confirm permission to publish them.
What are the risks of using cheap website builders?
The practical questions are whether the platform supports the features, editing workflow, design and future changes you need. I explain those choices and any licence or hosting dependencies so the decision fits the brief and budget.
Can a slow website hurt my business on mobile?
Speed affects how comfortable a website is to use. I can review images, scripts, caching and relevant hosting constraints, then scope improvements. Results depend on the site and its providers, so I do not promise a fixed performance score.
Do you offer website maintenance or support after launch?
I offer separately defined maintenance options from £29 per month, with £59 and £99 plans for broader requirements. Each has specific tasks and limits. Ongoing support is included only where agreed in the quote. See website maintenance.
Can I sell products or services directly through my website?
Yes. I can scope a WooCommerce or Shopify shop with an agreed initial catalogue, payment setup and shipping configuration. My online shop packages start at £799. Hosting, platform subscriptions, licences and payment-provider fees are identified separately where relevant.
What are the benefits of a custom-built website over a template?
I compare the required design, features, editing workflow and budget before recommending an approach. A suitable existing theme or template can be practical; a more bespoke design can address specific requirements. The quote makes clear what is being designed or adapted and any licence dependencies.
Can a useful blog support my website?
A blog can be useful when it answers relevant customer questions or documents real work. Quality, accuracy and a clear purpose matter more than publishing for its own sake. I can help plan a manageable content structure without promising rankings from any individual post.
How do I know if my website is actually working for my business?
Start with a defined goal such as relevant enquiries, bookings or orders. Where included in the scope, I can configure suitable analytics or event tracking and explain the measures. Consent requirements, provider limitations and the quality of the collected data affect what can be measured.
